SRK will be showcased in the brand’s various multimedia campaigns, including digital, television, print, and in-store promotions.
Candere, the lifestyle jewellery label from the House of Kalyan, has selected Shah Rukh Khan to serve as its brand ambassador.
Shah Rukh Khan will appear in the brand’s multimedia advertisements, which encompass digital, television, print, and in-store experiences.
Ramesh Kalyanaraman, director of Candere, stated, “The Indian jewellery market is clearly evolving, with consumers increasingly looking for items that embody their personality, match their lifestyle, and fit specific occasions. Candere is designed for this change, particularly for those who resonate with Gen Z: expressive, individualistic, and digitally savvy. We found in Shah Rukh Khan a collaborator whose cultural significance, timeless charm, and emotional connection reflect the values we uphold. He connects with multiple generations while staying immensely relevant to today’s audience. His involvement will enable us to convey that Candere’s jewellery transcends mere adornment—it’s a meaningful, personal representation of identity and intent.”
Candere has established a notable presence in the lifestyle jewellery sector with its design-centric collections. The brand is recognised for its modern women’s jewellery and has also made strides in the men’s market, providing one of the most extensive collections for men.
Shah Rukh Khan is the ambassador for Candere
Shah Rukh Khan, the ambassador for Candere, expressed, “Jewellery has always served as a significant expression of love, memories, and identity. I’m thrilled to collaborate with Candere, a brand from House of Kalyan Jewellers, which delivers a contemporary and innovative perspective on how jewellery is worn and gifted today. It’s refined, it’s pertinent, and it resonates with those who appreciate significance in every moment.”
Ramesh Kalyanaraman, director of Candere, remarked, “The Indian jewellery industry is experiencing notable segmentation, with consumers increasingly in search of pieces that capture their personality, fit their lifestyle, and cater to specific occasions. Candere is designed for this evolution, especially appealing to those who embody the spirit of Gen Z: expressive, unique, and digitally connected. In Shah Rukh Khan, we discovered a partner whose cultural impact, enduring appeal, and emotional connection align with the principles we embrace. He effectively connects generations while remaining significantly relevant for today’s audience. His partnership will assist us in communicating the concept that Candere’s jewellery is not merely about decoration—it’s a deliberate, personal manifestation of identity and intention.”
Candere has secured a strong foothold in the lifestyle jewellery arena with its design-focused offerings. The brand is well-known for its contemporary jewellery for women and has also broadened its offerings in the men’s sector, featuring one of the largest selections available for men.
Shah Rukh Khan, as the brand ambassador of Candere, remarked, “Jewellery has always been a meaningful means of expressing love, preserving memories, and defining identity. I’m eager to be associated with Candere, a label from the House of Kalyan Jewellers, which presents a modern and fresh take on how jewellery is both worn and gifted today. It’s sophisticated, it’s relevant, and it appeals to those who cherish meaning in every moment.”
